Fashion For The Instagram World
Getting an influencer to post about your brand or product has now become just as effective in boosting sales as a traditional ad would.
The Brand-Influencer Power Struggle
In a multi-billion-dollar influencer economy, bartering for gifts and front-row seats has given way to paid projects, but who really has the power?
Stop Wasting Your Digital Ad Budget: Why Brands Are Gifting Influencers at Scale
What is “gifting at scale?” Learn how to use this strategy to enter new markets, test new audiences and identify your best customers.
Social Studies: Condé Nast Italia Launches First Academy to Train Influencers
While only 46% of influencers reported the vocation as their full-time job, the majority is serious about the work.
Influencer Measurement: The Good, The Bad And The Totally Fake
The truth about measurement at three levels of the purchase funnel: awareness, interest and action.
Twitter Wants to Verify All Users as a Way to Prove Identity
Twitter’s CEO Jack Dorsey said Friday that the company intends to find a way to allow all users to verify.
Five Tips For Generating Facebook Video Ideas That Your Audience Will Love
By year 2020, 80% of all internet traffic will be video.Are you ready?
FTC rules for Influencers
The United States government now also has an official stance about the placement of hashtags in sponsored posts on Instagram.
Why it's so hard to go Viral?
Many authors and gurus make a fortune selling you magical pixie dust of instant influence.
Facebook Is Testing ‘Voice Clips’ In Status Updates. Can’t write it, or you’re too self-conscious to film it? You may soon be able to just say it.
6 Great Ways To Boost Your Brand With Instagram Stories
A good story is nothing without the right way to tell it.
4 new features (possibly) headed to Instagram
Recent explorations into the app’s code suggest Instagram is toying with several new features.
The Instagram-ization of food
When we let well-prepared food get cold while we hem and haw over the perfect photo angle, it begs the question: Have we gone too far?
Top Web and Graphic Design Trends That Will Dominate in 2018
What's in and what's out of website design
What Does It Cost To Be Big On Instagram?
Some influencers impatient to speed up the process of getting established may turn to fraudulent methods of building their following, including purchasing followers, likes, and comments, and using bots — which violate Instagram’s terms of service.
This Company Came Up With a Score to Measure an Influencer’s Reach and Industry is taking note.
"The follower count was a very good 2013-2017 marker but now with the score, it no longer is."
Inside too faced's winning Instagram strategy
The bulk of its content — a combination of selfies, video tutorials and product shots — is user-generated, with only the occasional brand-lensed product shot sprinkled throughout.
YouTube Studio adds new metrics for impressions, unique viewers.
Youtube channel management system, which launched into beta last June, will now become the default experience for creators.
You’ll soon need a licence to be a social media influencer in the UAE!
If your Instagram feed is filled with social media stars promoting everything from make up and fashion to resorts and vacations to their legions of fans, it's about to change.
Many Marketers Plan to Up Their Investment in Influencer Marketing. Majority now see it as a legitimate form of media
Can Artificial Intelligence Be The Ultimate Influencer?
How automation will streamline the influencer campaign process.
Social Media Use in 2018
Facebook remains the most widely used social media platform by a relatively healthy margin: some 68% of U.S. adults are now Facebook users.
Web Widjet for Bloggers
Add your Instagram Stories to your website for *Free.
One in eight children a vlogger or blogger! Research by Ofcom has found that children aged 12-15 are more familiar with YouTube than they are with the BBC or ITV.
Instagram has replaced the magazine rack as the dominant platform for discovering, engaging with and buying beauty products.
Though Vero has been around since 2015, it surged to popularity in recent days, thanks in part to sudden, word-of-mouth interest from online groups and a frustration with the flood of ads, lack of privacy options and the recent end to the chronological ordering of posts in Instagram.
It’s a fascinating new retail world, a mutation of globalized capitalism that’s been growing in the cracks of mainstream commerce.
Instagram’s code reveals potential voice and video calling features.
If the features do go live, it would make Instagram an even bigger threat to Snapchat.
It looks like Facebook’s U.S. user growth has officially peaked.
Google’s new YouTube Stories feature lets you swap out your background (no green screen required)
Beauty brands made up only 5% of the conversation on social media in 2017—but their conversations were among the buzziest.
According to data from research firm Euromonitor, American women now spend nearly as much on leggings as suits.
Decisions, decisions. Do you link to your Instagram profile on your Twitter feed or your Facebook page?